Greeta Menon and Barbara Kahn recommend the 2 – 2 – 2 pipeline plan.

The professors advised students to have a pipeline of work with a few projects at each of the stages (e.g. review, writing, data collection). As a rule of thumb they offered that one should try to have 2 items at each stage.

Be Your Own Brand

Geeta Menon explained that ““People recognized you for you, not where you go, so you can be your own brand.” She mentioned how no matter where you can go you can use your own work and your own web presence to shape how others see you.

The Punam Keller Goal List

Keller explained that she sets specific academic goals each year (~5). The goals must have actionable steps. Then whenever she considers doing an activity she simply asks “does it fit the goals?” If it does not, she puts the activity and her “say no” list. She says this keeps her focused and her “say no” list allows her to feel okay saying no to things. She also keeps a personal goals list in a similar way and accordingly keeps a great work life balanced. “I have a fabulous life,” Keller told students on Thursday.

“Play around with Facebook Ads”

Zak Tormala recommends students look into the opportunities with Facebook advertising to test hypothesis with cell sizes approaching the millions.  The use of field data was echoed by many throughout the conference. Punam Keller presented a nuanced view of field research. She said she uses the field when it is appropriate and the lab when it is appropriate. She advised against testing hypothesis in the field just because, noting “there needs to a reason” to use the field.