Punam Keller Talks Field Studies: The PowerPoint

punam-590One of the most controversial topics in academic decision research (at least on the surface) is the use of field studies. Punam Keller, a veteran of field and laboratory works takes on this topic.

Punam Keller presents a nuanced view of when she believes the field adds to decision research in this PowerPoint presentation entitled: Celebrating the Absence of Fit:The Value of Field Research for Theory Development

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